Luigi Bianchi

Luigi Bianchi is synonymous with excellent quality, refined style and innovation. Craftsmanship, Heritage and Sartorial luxury are the values that distinguish

Luigi Bianchi jackets, suits and sartorial coats, all exclusively Made in Italy.

Made in Italy.

About Luigi Bianchi

The garments of the Luigi Bianchi collection are subject to constant stylist research. They have a fit rich in detailing, which results in a feel of comfort conducive with the wearer’s personal style. The complete offer satisfies the needs and the increasingly sophisticated tastes of the target. In the collection you can find unconstructed and garment dyed products, beside more formal proposal as business and ‘black tie’ dinner suits, but also ceremony and wedding suits.

The History

The collection takes its name from the company founder, Luigi Bianchi, who in 1911 set up "Primaria Sartoria Luigi Bianchi - menswear and women’s dresses and suits".

Thanks to his enthusiasm and passion for the craft of tailoring, Luigi Bianchi soon succeeded in starting up a successful firm,

abandoning the womenswear at the end of the 1920s and focusing all his efforts and attention on tailoring for men,

with 250 employees in 1933, which increased to over 400 in 1936. Through a long specialisation and innovation process strongly motivated by Luigi’s eldest son, Edgardo, the Industria Confezioni Luigi Bianchi (Luigi Bianchi Production Industry) was established followed by Lubiam, an acronym of Luigi Bianchi Mantova, underlining the profound ties with its land of origin (1939).

In the late 50’s the company made its presence felt with a loud burst on the national arena appearing first on “Carosello”

(national television publicity segment), entered into the public memory. The 60’s saw the launch of major advertising campaigns, involving TV, Radio and Movies, posters and competitions.

The 70’s marked the arrival to the company of the third generation of family, Giuliano and Luigi Jr. From this moment onwards, the story evolves into a rapid succession of events and successes, among which the company’s worldwide expansion, firstly in the United States followed by Europe and continuing as far as China and Japan. In the 1990s, a global restructuring process was undertaken by the company in order to find new development opportunities for the brand.

The fourth generation of the Bianchi family carried the company forward and in 2011 Lubiam celebrated its centenary:
constant commitment to research, innovation, experimentation and a will to produce excellent quality garments are the
values the company has adopted to achieve this enviable target, demonstrating an ability to continuously re-invent itself
and its products, but never forgetting its origins.